YouTube isn’t just for entertainment. In fact, it has millions of channels set up by individual brands, that are filled with how-to videos, behind-the-scenes looks at the company, and tours of the facilities.
This means that your company can start using YouTube today to create a high-quality channel that will create and connect you with customers for years at a time.
What you can expect from a YouTube channel
YouTube can be a powerful tool for marketing your business online – if you use it correctly. By creating engaging, original content and building up a strong subscriber base, you can see some great results from your YouTube marketing efforts.
However, like with any other marketing strategy, there is no one-size-fits-all approach to successful YouTube marketing. You need to experiment and find what works best for your business.
1. You can always reach a new audience
You never know who might come across your YouTube videos. Just like with anything else in life, it’s always best to be prepared. Make sure each video is optimized for keywords, especially in the title.
The more people who can find your video through common keywords, the better off you’ll be.
You can also add overlays to your video that promote your channel, other videos or even your website. This will help increase brand awareness and get your name out there.
2. Your videos will show in Google search results
YouTube videos can be a great way to help improve your website’s Google ranking. This is because Google indexes every video that’s on YouTube.
So, if you optimize your video’s title with keywords and include links to your website, you can show up multiple times in the same search results.
Your company’s videos and landing pages are a great way to attract potential customers. By having a video on your site, you can give customers a taste of what your company is all about and what you have to offer.
If they like what they see, they’ll be more likely to click through to your landing page and learn more about your product or service.
3. Your videos stay on YouTube indefinitely
YouTube is a great place to post your videos if you want them to be seen by a lot of people. Once you post them, as long as they don’t violate YouTube rules, they can stay up there forever.
This is beneficial because it means that your videos can keep getting new views even years after you’ve posted them. So, it’s best to post your videos as soon as possible so they can start performing well as time goes on.
4. YouTube is international
YouTube is a powerful tool that can help you reach new audiences all over the world. If people speak your language, they can probably find you on YouTube.
This is a great way to connect with people who might not be able to find you otherwise.
5. You can add a face to your brand
If you’re working on developing a strong, recognizable brand, YouTube videos are a great way to promote it. You can show your company’s personality and the people who help it grow day by day.
Keep in mind, though, that consistency is key. Make sure your videos maintain the same look and feel as your other marketing materials, such as your website and social media accounts.
6. It’s possible to have a private video
If you’re looking to keep your video content more private, you can always go the route of making your videos “unlisted.” As the name implies, only people with the specific link can view your unlisted videos- meaning that they won’t show up on YouTube, Google, or other search engines.
Here’s a way to make clients feel special and handpicked: give them a sneak peek of your new products or services, show off your facilities, and more in a private video.
7. Add transcripts and captions
It’s important to make your videos accessible to as many people as possible by adding transcripts and captions.
This way, you can make sure your videos are accessible to people who are deaf or hard of hearing, and also to people who might be watching your videos on a computer with a broken sound card.
8. Control the comments
By adding a video to your channel, you have the ability to regulate the comments. If you would prefer, you can disable comments on your YouTube video.
This helps get rid of any negative or off-topic comments in relation to your YouTube channel.